The DELTA Companion : Plan de recherche
Le plan de recherche est l’activité au cours de laquelle les vendeurs et les chercheurs collaborent à l’identification des études de recherche nécessaires à chaque étape du processus de marketing social.
In this document, the authors discuss characteristics of a good marketing plan, introduce the components of a 'DELTA' marketing plan through a visual graphic that will be repeated throughout the document, and present a brief example of the 'DELTA' approach as applied at PSI Angola.
DELTA Companion Social Marketing
Organization: Population Services International (PSI)
Length: 101 pages
Languages: English
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