A Field Guide to Designing a Health Communication Strategy
The purpose of this book is to share a set of steps and tools with those in the field to help ensure that behavior change communication efforts are developed strategically.
The purpose of this book is to share a set of steps and tools with those in the field to help ensure that behavior change communication efforts are developed strategically— with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory. The text is based on many years of experience in the field and is supplemented with real-world examples and case studies.
A Field Guide to Designing a Health Communication Strategy
Year of Publication: 2003
Organization: Johns Hopkins Center for Communication Programs
Length: 308 pages
Languages: English