Global situation analyses for each of the commodities are provided below as illustrative examples. These are representative of the global situation, and should be adapted based on data and research from the local context.
Examples of visions defined for each of the commodities are provided below as illustrative examples. These examples should be adapted to the country context.
Examples of audience segments and profiles for each of the commodities are provided below as illustrative examples. These examples should be adapted to the country context.
Examples of objectives, positioning and key messages for each of the commodities are provided below as illustrative examples. These examples should be adapted to the country context.
This document provides an extensive list of things to consider when choosing a form of media. Choosing Media Options Year of Publication: 2013 Organization: Population Services International Length: 4 pages Languages: English
The purpose of this book is to share a set of steps and tools with those in the field to help ensure that behavior change communication efforts are developed strategically.
This site was originally developed by the Health Communication Capacity Collaborative (Cooperative Agreement #AID-OAA-A-12-00058) and expanded under Breakthrough ACTION (Cooperative Agreement #AID-OAA-A-17-00017) both under the leadership of Johns Hopkins Center for Communication Programs (CCP). This website is now maintained by CCP and its contents are the sole responsibility of CCP. The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
