SBCC Implementation Kits > Demand Generation I-Kit for Underutilized, Life Saving Commodities > Maternal and Newborn Health > Step 2: Define a Vision

Step 2: Define a Vision

Examples of visions defined for each of the commodities are provided below as illustrative examples. These examples should be adapted to the country context.

The vision will anchor the strategy by stating precisely what the strategy is designed to achieve. The vision should be agreed upon by the stakeholders involved in the strategy design process and will thus be “shared” by all. This shared vision is a short statement that articulates what is important, illustrates what is desired in the future, and guides the strategy design and development process. In addition, a true vision should be realistic, concrete, inspirational, provide direction, communicate enthusiasm, and foster commitment and dedication. Some organizations call the vision the “Goal” or the “Primary Objective.”

Illustrative Examples of Visions for Maternal and Newborn Health Commodities

Visions for Misoprostol
Visions for Magnesium Sulfate
Visions for Chlorhexidine

By clicking on the links above, you can view these examples by step either as a preview (which does not require download) or download in MS Word or PDF. A full version of each commodity strategy is also available under “adaptable strategies” in the right sidebar in MS Word or PDF formats. The full strategy includes both guidance and illustrative content for the entire strategy.

Step 2: Define a Vision