Demand Generation I-Kit for Underutilized, Life Saving Commodities

How to Mobilize Communities for Health and Social Change

A how-to guide to mobilizing communities. Features lessons in: organizing communication, planning, acting, and evaluating efforts.

This field guide has been designed to be used by health program directors and managers of community-based programs who are considering using community mobilization to improve health at the individual, family, and community level. It may also be useful for directors and technicians in governmental and nongovernmental organizations working in public health and human development and other groups and organizations committed to community health, such as churches, universities, philanthropists, and donors. No prior community mobilization experience is required to use the field guide.

The field guide contains illustrative examples and lessons learned in community mobilization experiences from around the world, focusing on working with disadvantaged or marginalized groups in developing countries. The characteristics of each country and each region are very different, so the field guide does not recommend one specific strategy for community mobilization but offers instead general principles and methods which will need to be adapted to local settings and conditions.

How to Mobilize Communities for Health and Social ChangeHow to Mobilize Communities for Health and Social Change

Year of Publication: 2003

Organization: Johns Hopkins University Center for Communication Programs
Length: webpage

Languages: English

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USAID LogoThis website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.