Worksheets
Essential Element 1: Collecting Helpful Information about Urban Adolescents
Essential Element 2: Navigating the Urban Environment for Youth
Essential Element 3: Segmenting Your Audience
Essential Element 4: Creating an Audience Profile
Essential Element 5: Establishing Behavioral Objectives and Indicators
Essential Element 6: Identifying Communication Channels in the Urban Environment
Essential Element 7: Developing Messages for Urban Adolescents